Firm marketing using Instagram
Instagram is an online mobile plan that is used for sharing photos and videos. Instagram is definitely following in the footsteps of Facebook and Twitter and has rapidly become a very popular social media tool. Instagram was originally formulated so that people could apply different filters to pics that they had taken on their mobile phones and would allow these phones easily upload and share these photos with good friends (or account followers) using the Instagram application. More recently videos was introduced to Instagram it can now be uploaded, although Instagram video clips are limited to between 3 to 15 just a few seconds long.
Why are businesses turning to Instagram?
There are more than 500 million Instagram users worldwide.
Approximately 70 million pics are uploaded per day.
The account is ‘free’ to build so there are low barriers to entry.
It is a medium sized that allows for easy sharing of content 24 hours a day.
What types of success have businesses achieved using Instagram?
Businesses including Levis, L’oreal and hundreds of others have been able to makes use of the tool to:
To increase awareness of their products and services.
To raise brand recognition.
To showcase their community and professional player bono work to inspire and attract prospective customers to activate with their product, service or brand.
Run successful campaigns, competitions and giveaways.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses due to the visual nature. Many businesses that are product based such as outfits, jewellery, make up or even food based business have obtained success using Instagram. This is because the application allows for photos for being posted and shared of people either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends applying their food products. This success is not exclusive to big companies as many small businesses have been able to leverage the power of Instagram to interact with their clients. For instance, Melbourne based café The Pot Black had over 45, 800 followers in Next month 2016 they have achieved this through the use of attractive photographs in their food and images of cafe meals that Instagram end users would be attracted to, as well as using hashtags that foodies, meal bloggers and other Instagram users would be interested in or try to find. get quality real instagram likes
Bloggers, social media stars and media everyone have amassed a loyal following online with countless and sometimes thousands of people following their Instagram accounts. This ‘influencer’ group means that there are several eyeballs there ready to see your services or products. The audience has already been built for you. The engagement had been formed and tapping into this by getting your product loaded onto their Instagram feed or featured by a blog writer or popular Instagram account holder will help you to grow your visitors more quickly. Therefore taking the time to identify key ‘influencers’ in your marketplace and how you can tap into this is important.
Hashtags – What are many people?
How can they be used to increase business exposure?
I suggest that if you are interested in getting onto Instagram you spend some time up front doing your Hashtag research. Hashtags are tags that you can add in a new caption of a photo that you upload. To create a hashtag you need to use the # symbol at the front of the tag and then place in a keyword or several keywords without spaces after the hash symbol. For example , you might post a product image of two of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular with Twitter but if you are not take a look online to see some examples of how they are being used. The purpose of the hashtag is to tag your personal photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.