You can have all the money in the world to pay for facebook carousel ad examples but if you don’t have the sort of design which will resonate with your target market, then you’re spending your money for nothing.
Ad design is a very important aspect of Facebook Ads. Does Facebook allow you to market in many different formats, but they also give you a very comprehensive reporting tool so that you can see which ads are working and which ads are not.
When you have this information at hand, it is possible to easily correct your design so it is possible to increase your click-through rates and your conversions.
Listed below are a few ad design strategies you can use to optimize your Facebook Ads:
1. Use high-quality images
No one likes to look in pictures that looks like it has been taken by a 3-year old. They watch enough amateur photos from their buddy’s updates and stock photos from each other advertiser on Earth, and that means you want to use high-quality images to catch their attention.
There are plenty of websites offer you free high quality images but if you ask me ; I find it quite rewarding to spend few extra dollars in a really high quality unique picture that will help to make your ad stand out and eventually lure them to browse and see what you need to offer. It is going to pay back, trust me on this one.
2. Use location-specific images
If you are targeting a local place, then you need to use local pictures. Or you can shoot a movie in a popular local hangout. When people see you know their area intimately, they’ll like you immediately. It is refreshing to find an advertisement that provides up something not many other advertisers do, like capturing the local scenery. It is a whole lot easier to link to something local than something that’s thousands of miles apart.
Even when you are not artistic by nature, you can use a picture editing program with nice filters onto it. If you are not confident of your abilities, you are able to look up some inspiration on the internet. Check out popular graphic design sites, find the type of designs you believe that your audience would like, and use that as inspiration to come up with your own design.
4. Use carousel advertisements to create a visual story
When done correctly, carousel ads can actually tell a story. People today love stories, and try to think of a twist to your narrative to get them engaged with your ad, they will get connected to you along with your brand and they will stick to you forever if your narrative evolves with theirs.
Carousel advertisements provide you a great tool to leverage on tales and create stories people love work for you and your business. You simply need to have a series of interconnected videos or images that form part of a whole image.