Good Samaritan – The New Facebook and Charity Application Phenomenon!

Group of happy African children – Ethiopia, East Africa

Facebook, founded by Mark Zuckerberg in 2004, has definitely received momentum in the world of online social networking. Boasting over 97 zillion users, just trailing the over 110 million user base which its top competitor MySpace has, Facebook has expanded by leaps and bounds. The main strength behind their ability to raise so rapidly and effectively, was the ability of the Myspace team to integrate advertising and marketing into their network, as well as to present business solutions for companies and corporations, without sacrificing often the integrity of their website. Facebook to this day, has an extremely warm grip upon the ability of its members to publish information within their profiles, ensuring that “black hat” advertisers cannot settle down into harmful HTML code within profiles that could potentially bog decrease the site, as well as discourage users from using the site due to profile hacking. This has allowed them to greatly minimize the number of hacked profiles, as well as garbage postings placed solely to get revenue generation, within their social network, which can be found in great plethora within their competitors web-sites.

The most valuable feature, introduced with May of 2007, was the Facebook Platform. The Facebook Podium provided a development framework for third-party developers to create applications or “widgets” for the social network. Everything from photo expressing, comment and picture posting, horoscopes, Texas Hold’em, and friend-interaction applications; the list of widgets has grown to number in the tons! Unfortunately, by popular opinion, the ratio of “useful” applications and “garbage” or “nearly-useless” applications is a small number in deed. However , a positive aspect of this “widget” area has been the “charity awareness” applications that have been created within Facebook or myspace.

Charities themselves are beginning to get involved within Facebook, creating their own personal pages which users can become fans of, and letting them gain more visibility to the public through the Facebook person community. However , before they started upon this thing, it was solely the applications within Facebook which were selling charities within the Facebook social network. Unfortunately, there have been a few programs created that were falsely stating intentions of donating takings to a charity in order to gain more downloads. Up to this point, that number has been extremely small , and the number of applications basically contributing towards charity awareness and charity donation include greatly out-numbered these “faux” charity Facebook applications.

One of the latest charity awareness/donation applications to hit the scene is “Good Samaritan”. Good Samaritan is a combination application, offering price cut internet offers to its users, as well as free surveys, as a way to generate advertising revenue for its founding company. However , your application appropriately earns its name by donating twenty-five percent connected with its earnings to the African Charities that are participating within the plan. However , this donation activity is not a blind as well as blanket process. Instead, Good Samaritan allows its users to pick out which charity will receive these proceeds before they perhaps select the product, service, or survey that they wish to do through the application.

User control and interaction was step to the design of the application. Therefore , it was also decided that Good Samaritan should track the dollar amounts which each individual “earns” as a donation for these charities. Thus, each operator will be able to know, each and every time that they log into Good Samaritan, exactly how much money was donated to the user’s charities of choice throughout their use of the application. Plus, as charity success and a good cause awareness is an extremely viral concept, the actual application entry for the user’s Facebook profile page displays the amount that was donated to non profit organizations through their use of the application, plus the amount which was donated to charities through the use of users who downloaded Good Samaritan because of an invitation from the first user, or by accessing the application through that first user’s profile page. This will i hope assist with promoting user interaction with regards to involving other Fb users with Good Samaritan, and therefore assisting participating charitable groups even greater. That, combined with a “Top Earners” (listing major earners for charities) and “Charity Awareness” page (allowing users to find out more about participating charities, as well as invite different charities to participate within Good Samaritan), definitely supply Good Samaritan a multi-dimensional value to Facebook end users.